How to promote your photography without spending any money!

 

You don't have to spend a fortune to publicize your photography work and even develop an international following. Thanks to this "little thing" called the Internet, people all over the world can view your work without you having to pay a dollar for advertising. It's easier than you might think. Here's how:

HOW TO PROMOTE YOUR PHOTOGRAPHY

INSTAGRAM

Every photographer should be using Instagram if they aren't already! You can share your work for free (and very easily) as well as find inspiration from others. Use the "story" feature to share additional content on a regular basis. 

Here's an interesting Time magazine article on how some photographers built up followings of more than a million

Here are some photographers to follow on Instagram.

500PX

500px is a photographer's popular photo-sharing platform.  It's also a good site for building your portfolio while selling some stock pictures. Pictures are categorized by subject: People, Landscapes, Nature, City, and Animals.

FACEBOOK

Does your business have a Facebook group where you share your work? The best way to get your work seen on FB thanks to its changing algorithms, is to create an FB group or join other photographer-related groups where you can interact with others. Here is a useful article, Format Magazine's 11 of the Best Facebook Groups for Photographers

FLICKR

With "tens of billions of photos and two million groups," Flickr can sound overwhelming. However, it's an extremely popular photo-sharing platform which has been around for years.

For inspiration, check out their "100 Best".

Here's their "20 under 20" young photographers

PINTEREST

Without a doubt one of the Internet's most valuable site for creatives of all types, including photographers! In Pinterest, you can set up some boards by subject, genre, however, and whatever you want. A lot of professional photographers use it to connect with clients and provide guidance on things such as colors and outfit suggestions for their photo sessions. You can use it to promote your work as well. Here's a guide on how to use Pinterest

TUMBLR

Tumblr is a microblogging and social networking website popular with the younger set, but still a great place to show off your work and find inspiration. It allows you to create a "mini-blog" versus a full one if you find you don't have time to keep up with your current blog. You can link it to your website as well - as you should do with all your social media platforms to help drive traffic. Here's more about how to use Tumblr.